Direct scheduling might not sound that innovative; it isn’t hard to build software that lets users book anything from yoga classes to plane flights.

But it is far, far from the industry standard in health care right now. Usually patients have to go to their insurer to look up who is in the network and then start calling doctors to see who has a slot available.

Probably one of the most insane aspects of modern medicine. Why are we chasing after telemedicine and fancy mobile health solutions when patients can't even book their own appointments online?!?